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Reach Qualified Prospects Through the Media

An inexpensive way to reach qualified prospects and get them to your booth is through the trade press. Increase your exposure regionally and internationally. Here are some easy activities you can initiate to gain coverage in industry publications (.xls). Right click to save the file to your computer.

For a comprehensive guide on media strategies throughout the entire event cycle, check out this article from Susan Friedmann, "Using the Media Effectively to Promote Your Trade Show Exhibit".

Preshow Publicity

News Releases

Upload your company's news releases into the Online Exhibit Hall (available October 2011), and send the news release to media that support the show.

On-Site Publicity

Media Kits

Deliver a supply of your media kits to IPC's press office on-site. Members of the media stop there before touring the exhibit floor. Material can be dropped off in the press office beginning Monday, February 27.

Press Conferences
Deadline: January 20, 2012

Schedule a press conference to announce major changes in management, ownership, mergers, buyouts, etc. New product announcements or changes in existing products are good topics for a briefing, but be careful not to package a small change as a big one.

 

All press conferences are fulfilled on a first come, first served basis. Only contracted exhibitors may hold press conferences at the event. Reserve your spot today!

 

View current schedule for available spots.

How to Write a Media Release

When writing a media release, it is helpful to follow these guidelines to ensure that your piece is published:

  • Take note of these copy writing tips on how to use the modern press release.
  • Decide which publications should receive your release, then contact them to find out their deadlines.
  • Include the following information in your piece:
    • Your company name and the individual/group submitting the release.
    • The purpose of the release (new company, expansion, merger, new product, financial happenings, etc.)
    • An upcoming event/product release, including the day and month.
    • Include your organizations' contact person and phone number at the top of the page.
  • Make sure the release follows the form of a news article. Its purpose is to inform the reader, beginning with the most pertinent information, targeted and brief.
  • Do not try to sell anything in your media release. It should be for informational and newsworthy purposes only.

Social Media Strategies

See related topics in the Social Media Tips section of Exhibitor Marketing Information.