IPC wants you to generate the highest Return on Investment (ROI) and Return on Objective (ROO) possible from your participation at IPC APEX EXPO 2010. NEW for 2010, we are excited to provide the exhibition industry's leading exhibitor education and training program, Exhibiting ROI-Q™ Academy. This comprehensive and results-driven exhibitor training program is FREE to all 2010 exhibiting companies.
The Exhibiting ROI-Q™ Academy is a multi-session program, offered to help IPC APEX EXPO exhibitors (even the most seasoned trade show veteran) become masters in event marketing. Through these highly interactive sessions, each participant will learn a new twist on successful exhibiting, boothmanship, the essential "do's and don'ts" of exhibiting and more.
Get maximum results, with only a minimal time investment!
Preshow
 Webinars
As an integral part of the Exhibiting ROI-Q™ Academy, the Charles W. Allen Group will present the following free Webinars free to 2010 exhibitors. All Webinars are free, but registration is required. Webinars will be available on-demand, after each live presentation.
Using research data captured specific to each industry, exhibitors scientifically match each of their exhibiting objective with the optimal pre, at and post-event marketing strategy, tactics and sponsorship integrations. The New Science of Event Marketing is proven to maximize the return on each specific objective (ROO—Return on Objectives), which drives all ultimate ROI.
This popular training segment is about where the rubber meets the road. In the past, the word Boothmanship implied simply placing sharp salespeople in a booth with rules of booth etiquette and hoping that everything will work out OK. This shortsighted approach has been replaced by what's grown into an art form, which combines mixing the knowledge of why prospective buyers are attending with everything that's involved with the onsite event marketing campaign.
In today's media dense, hyper competitive and attention span-battered business climate, the old "creativity and repetition" (C & R) marketing formulas no longer work. This is also true for strategic marketing messages that rely on platitudes, and as a result., we're seeing virtually identical marketing messages in every category of event marketers.
By simply applying a "break through" marketing formula (which clearly positions your brand and offering as "the obvious choice") that changes what you say and how you say it, you can multiply buyer responses and sales conversions hundreds of percentage points. It no longer matters what you can do (the innovation itself) that nobody else can, if nobody hears what you're saying or notices you. Rather, it's about what only you can say and support (innovatively communicating innovation) that allows you to clearly communicate what truly makes your offering unique, significant, valuable and relevant. This translates into leveraging your marketing momentum!
Attendees in this energetic, fast-paced and highly interactive Webinar will learn how to:
- Architect the optimal strategic marketing message for all of their event marketing communications, and to exponentially multiply their desired results in so doing.
- Lead their prospects to the simple conclusion that their brand and offering is "the obvious choice".
- How to further leverage their total event marketing campaign through scientific (via highly credible research data) deployment of the optimal strategic marketing message in the appropriate mediums.
We’re living in the most media dense, attention span-battered and time impoverished business climate in history, whereby each of us are bombarded by over 5,000 promotional messages daily. Cognitive psychological research demonstrates that there are five critical phases that the human brain undergoes when making a purchasing decision. This dynamic program provides the mirror image presentation methodology. Such that information is internalized by the prospect in the most palatable, digestible and enjoyable fashion possible. This program has proven to increase sales conversions by more than 68%!
Total IPC APEX EXPO Success Consultations
After each Webinar, 15 minute one-on-one phone consultations will be available with industry leader Charles W. Allen, tailored to your company's specific objectives.
Articles
Monthly articles will include practical tips and best practices for how to match proven strategic and tactical solutions with your respective exhibiting objectives.
Podcasts
Monthly podcasts are available to you and your staff, for on-demand education!
To listen, click on the podcast title above. You will be given the option to open or save the mp3 file, and can save podcast to your computer. Your default media player will play the file.
Complimentary Report: “Harvesting Post Exhibit Leads into Sales"
According to the Center for Exhibition Industry Research (CEIR), eighty-five percent (85%) of all exhibition leads never receive a follow-up communication from an exhibitor following a booth visit. This break-through report helps every exhibitor guarantee that every single exhibition lead receives a follow-up communication within 48 hours from closing day of the show. This cutting-edge system bridged the disconnect between marketing and sales which has existed since the beginning of time.
On-Site
The Expert Exhibitor Workshop
Participate in the free on-site workshop, taking place on Monday afternoon (April 5, 2010, from 3:00 pm—5:00 pm), right on the show floor! Trade show industry leader Charles Allen will present such topics as strategic booth presentation, integration of strategic marketing message into all event marketing vehicles, mastery of boothmanship and how to achieve exhibiting objectives. Bring your staff to this free interactive presentation! Registration is not required.
One-on-One Consultation
After the workshop, Charles Allen will be available for one-on-one consultation regarding your company's specific objectives.
In-Booth Consultation
In addition to the one-on-one consultation available after the workshop, marketing and trade show expert Charles Allen will be available on-site for FREE advice on marketing, promotion, and booth design. Don’t miss this opportunity to pick the brain of one of the trade show industry’s leading experts. There’s no better time to get helpful advice about booth design, sales and promotional techniques than during IPC APEX EXPO.
Appointments of 15-minute duration are available on a first come, first served basis. Schedule your consultation today!
Postshow
Phone Consultations
Get the best measurement of your Return on Investment (ROI) and Return on Objective (ROO) with the help of the C. W. Allen Group. Their trade show experts are available after the show for one-on-one phone consultations to help you quantify your overall Return on Exhibiting.
Questions?
Sarah Martino, CEM
+1 847-597-2831 tel
SarahMartino@ipc.org |
